Palermo president Maurizio Zamparini has reportedly flown into London to hold talks with Arsenal over a move for Costa Rican striker Joel Campbell, according to Gazzetta Dello Sport.

The Costa Rican international has fallen down the pecking order at the Emirates Stadium, with Alexis Sanchez, Danny Welbeck, Olivier Giroud and Theo Walcott ahead of him for a central striker's role.

The 23-year-old forward, who joined Arsenal in 2011, spent three seasons on loan before receiving a work permit to play in England. He played his first game at the Emirates Stadium last season, but a lack of regular game time saw him leave the club and join Villarreal on loan for the rest of the campaign in January.

Campbell has returned to Arsenal this summer, and continues to train with the team, but he is unlikely to make too many first-team appearances, which could signal yet another loan move for the upcoming campaign.

But according to the Costa Rican's agent Batica Joaquim, his client is not interested in moving away from north London and is said to be keen to remain with the Gunners for the 2015/16 campaign.

"He always has a market in major European leagues, but he renewed with Arsenal in January and then after the transfer to Villarreal went back to the club," Batica Joaquim told La Nacion.

This prompted Palermo to make an offer to permanently sign the forward this summer, and the president is said to be willing to increase their initial offer to come closer to Arsenal's valuation, which according to Tutto Sport is around €10m (£7.1m, $11.1m).

Arsenal have been linked with a move for a forward this summer, with the Daily Mail reporting that Arsene Wenger has been given the green light to launch a club record bid for Real Madrid star Karim Benzema, who is said to be the Frenchman's priority target.