Podcaster Goes Viral for Spoofing Sydney Sweeney's Controversial Nude Novig 'Just Sports' Ad

Podcaster Bobbi Althoff has gone viral after appearing to spoof Sydney Sweeney's controversial Novig sports advert in a video filmed in a modern kitchen.

The clip, which began circulating widely on Monday night, closely mirrors Sweeney's 'Just Sports' campaign. Althoff appears in black lingerie while holding a football, juggling tennis balls and drinking from a bottle. She later poses with a pink basketball and baseball as sunglasses drop from her head over her eyes.

The sequence deliberately echoes Sweeney's use of sports equipment and provocative poses in the Novig campaign. The original advert was released on 9 September and has generated tens of millions of views online.

Althoff's video quickly spread across social media, with viewers debating whether it was simply a parody or connected to Novig. Recent reports have also identified Althoff as a new partner of the sports prediction platform, adding another layer to the viral clip.

Viewers React as Spoof Takes Off

The response to Althoff's video was immediate, with commenters focusing on everything from the parody to her appearance and personal life.

'Her ex husband gotta be baffled she standing in the kitchen in her underwear doing gambling ads damn man,' one viewer said.

Another reacted: 'Soft launching her only fans b—h couldn't even just pop out with the link with no shame had to soft launch in in [sic] lingerie acting like anyone care bout what she saying rn.'

A third commenter appeared to recognise the joke, writing: 'She did this as a spoof. Don't think it's sponsored by Novig.'

Another viewer wrote: 'She's cute but women need to finally accept that they are a product themselves, to both corps and men, gg's.'

The reaction reflects the wider debate surrounding Sweeney's campaign, which has divided social-media users and attracted criticism from prominent female athletes.

Sweeney Advert Faces Backlash From Athletes

Sweeney's Novig campaign has faced criticism over its sexualised portrayal of sports imagery. The actress appears largely nude while using footballs, basketballs, tennis equipment and other sporting props to cover parts of her body.

Four-time Olympic swimming champion Ariarne Titmus was among the strongest critics. She said: 'I can't describe how infuriated I feel when I watch this,' arguing that the advert was a 'kick in the face' to women who had dedicated themselves to sport.

British sprinter Amy Hunt also criticised the campaign after competing at the World Athletics Ultimate Championship. 'Sydney Sweeney, this is what women in sport look like,' Hunt said, highlighting 'muscles, hard work, sweat, blood, tears'.

American gymnast Gracie Kramer similarly posted footage of herself competing alongside the message: 'this is what a woman in sport looks like'. Her response became part of a wider wave of athletes sharing images of their sporting achievements.

Novig chief executive Jacob Fortinsky has defended the campaign, saying Sweeney is effective at attracting attention and that the controversy has pushed the company into the national conversation. He also said Sweeney helped craft the campaign and holds an equity stake in Novig.

Sweeney later appeared to respond to the criticism by sharing images of prominent athletes who had previously posed nude for magazine shoots, including Serena Williams and Sue Bird.