ice cream
A new breast milk-inspired ice cream launches in New York, joining a trend of unusual, provocative flavours pushing ice cream boundaries.

A new ice cream flavour inspired by breast milk has stirred both curiosity and discomfort across the US and beyond. This unconventional treat is part of a collaboration between Frida, a baby product company, and OddFellows Ice Cream Co.

Launched in summer 2024, Frida's breast milk-inspired ice cream is being sold exclusively at OddFellows' New York shop in Dumbo until 10 August 2025. Pints are also available for delivery nationwide via Frida's website. The flavour does not contain actual breast milk but is made with standard ingredients—milk, heavy cream, skim milk powder, egg yolks, and sugar.

What sets this ice cream apart is the addition of honey, fruit juice, and liposomal bovine colostrum. Colostrum, though sourced from cows, resembles human breast milk in its high nutrient and antibody content, according to the Centers for Disease Control and Prevention. Frida describes the taste as sweet and salty, aiming to evoke the flavour of real breast milk without using any.

Other Unusual Flavour Options in the Market

While breast milk-flavoured ice cream is certainly eye-catching, it's not alone in the ranks of oddities. Ice cream makers around the world have developed a reputation for pushing the envelope with flavours that challenge conventional taste buds.

One such example is a dill pickle ice cream from Dakota Drug Co. in North Dakota. This scoop features a soft, caramel-like colour and a briny aftertaste, appealing to those who enjoy savoury treats. The shop prides itself on its ability to blend almost any flavour with its traditional ice cream base, creating truly unique offerings.

Another odd option is Kraft Macaroni & Cheese ice cream from Van Leeuwen in Brooklyn. This limited-edition flavour mixes cream, milk, cane sugar, egg yolks, and Kraft cheese powder. Its appearance is a bright, cheesy yellow, and it offers a nostalgic nod to comfort food, with the savoury taste of cheese in a frozen form.

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If you’re in NYC you can try for free tmrw (the 14th) in Union Square! 🧀🍦 #kraftmacandcheese #macandcheeseicecream #vanleeuwen #weirdfoodcombos

♬ FEEL THE GROOVE - Queens Road, Fabian Graetz

Seafood and Seasonal Flavours

Not all bizarre ice creams are vegetarian or sweet. Ben & Bill's Chocolate Emporium in Massachusetts has introduced lobster ice cream, which features a vanilla bean and butter base combined with freshly cooked lobster chunks. The lobster is visualised with red flecks, and the shop claims the flavour is surprising yet enjoyable—if you're willing to try.

Seasonal flavours also make the list. The Ice Cream Store in Rehoboth Beach, Delaware, offers a Thanksgiving Dinner flavour. It's made with vanilla ice cream studded with tomatoes, potatoes, and green beans, and finished with hot sauce and sugar. This odd combination aims to mimic the flavours of a festive meal in frozen form.

The Most Outrageous Flavours

Other strange varieties include pizza ice cream, which contains ingredients like tomato, cream cheese, mozzarella, spices, and wheat flour. This flavour is notorious for tasting like a slice of pizza with a creamy, icy twist—an experience that divides opinion.

Similarly, the market features flavours such as ketchup and oysters, which have gained a following among adventurous eaters. Ketchup ice cream, in particular, gained popularity after Heinz launched a recipe for it, while oyster ice cream was revived by a Japanese theme park. Both evoke strong reactions, either as a daring treat or an acquired taste.

While some flavours are designed to be provocative, others tap into nostalgia or local ingredients. These offerings reveal how ice cream has become a canvas for creativity rather than just a simple dessert.