Tom Clancy's The Division has proved an enormous success, selling more copies on its launch day than any game in Ubisoft's history and setting a new single-day company record for digital download sales.

Ubisoft announced the news in a blog following the game's launch this past Tuesday (8 March) on PS4, Xbox One and PC. The massively multiplayer online third person shooter was expected to do well, and looks poised to be the gaming giant's answer to Bungie's enormously popular, and long-lasting sci-fi FPS Destiny.

"The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivalled capacity to create fantastic new game brands and transform them into entertainment blockbusters," said Yves Guillemot, co-founder and CEO of Ubisoft.

"This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players' enduring engagement in The Division's game world, which we are confident they will love."

The game, set in New York, takes place following a viral attack that has brought society to its knees. Players take up the role of agents of The Division - a group of sleeper agents tasked by the US President to bring order back to the streets as criminal gangs attempt to capitalise.

The game's persistent online world, comprised of player versus environment (PVE) and player versus player (PVP) areas, is designed to foster a community that will be sticking around for months to come. Ubisoft has already announced plans to keep those players invested with free updates and paid expansions throughout the rest of the year.

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