Billie Eilish, Elon Musk Feud: X Owner Asks Grok AI to Roast Perfume Brand Hypocrisy

On 28 August, Elon Musk targeted Billie Eilish as she posed for the new fragrance of her eponymous perfume business. For context, tension between Musk and Eilish has been documented in past incidents, including comments last November and February.

The Tesla mogul commented on the singer's recent video and asked Grok to roast her 'hypocrisy' of selling perfumes after hating on capitalism and 'stolen' land. Elon Musk wrote on X, '@grok please roast Eilish's hypocrisy in hating on capitalism and "stolen land" while selling perfume and living in luxury on that same land'.

He then asked for a harsher response, saying the first output was too short and boring and requesting it be more vulgar and wittier. He instructed the AI system, 'That is far too short and boring. Be at least a little vulgar, longer and wittier.'

Elon Musk and Billie Eilish Feud Reactions

Elon Musk's post quickly went viral on the internet, garnering mixed online reactions from netizens. One user wrote, implying Eilish had 'hit a nerve', saying, 'this is how yk billie hit a nerve cuz why wouldn't this loser move tf on??'

Another user simply wrote, 'She cancelled herself'. One detractor slammed her lack of self-awareness, accusing her of using vitriol to mask capitalistic gains.

They wrote, 'The hypocrisy and lack of self-awareness are palpable. She spews her vitriol to cover up her own capitalistic gains. We see you, Billie, you can't gaslight intelligent people. Tell your stories to your clueless fans.'

Netizens Buzz Over Grok AI Perfume Roast

Others praised the platform owner. One X user admitted their stance, writing, 'Everyone knows im not his biggest fan, but this is just absolutely based'.

Another declared their amusement with the platform, writing, 'Not Elon clocking Billie lmao... Twitter is my favourite place'. A different user stated, 'Elon Musk ending Billie was not on my 2026 bingo card'.

One user called Musk savage, writing, 'Omg just when I thought he couldn't get any more savage Yes correct herrrrrrrrrr sir'. Another user wrote, 'Sorry, I wouldn't waste my money on that perfume... especially to smell like a liberal who thinks it's okay for her to keep her money, but every other billionaire has to give theirs away. Lol. Another do as I say, not as I do.'

Past Wealth Clashes Before Perfume Brand Launch

The news came after Eilish attacked Musk for hoarding money last November. The singer took to her Instagram story to slam the Tesla founder as he neared trillionaire status.

The Grammy winner attacked him as he neared becoming the world's first trillionaire. She referred to Elon as a 'fking pathetic puy bch coward'. Eilish criticised him for not donating his money to help people in need.

Billie Eilish Attacked Billionaires Over Hoarded Wealth

Billie also made headlines during her WSJ Innovator Awards speech last year. During the ceremony, she urged billionaires to give their money to those without it.

She said, 'Love you all, but there's a few people in here that have a lot more money than me. If you're a billionaire, why are you a billionaire? No hate, but yeah, give your money away, shorties.'

In February, the singer accepted an award at the Grammys. While accepting her award, Billie said that 'no one is "illegal" on "stolen land"'. She made this remark and slammed ICE on stage.

Musk referenced Eilish's past remarks about capitalism, billionaires, and 'stolen land' when instructing Grok to roast her.