Fifa vice-president Prince Ali Bin Al Hussein has announced his decision to challenge Sepp Blatter in the organisation's upcoming presidential elections.
The Jordanian prince, 39, is aiming to replace Blatter who seeking a fifth term in office as the head of football's governing body despite a damaging 2014.
Al Hussein, who has been president of Jordanian football since 1999 and was among those pushing for the publication of Michael Garcia's report into corruption into World Cup bidding processes, says his decision comes after receiving the backing of his colleagues.
"It is time to shift the focus away from administrative controversy and back to sport," Prince Ali said.
"The headlines should be about football, not about Fifa.
"The message I heard, over and over, was that it is time for a change.
"The world game deserves a world-class governing body - an international federation that is a service organisation and a model of ethics, transparency and good governance."