How Does the NFL Pick the Super Bowl Halftime Show Performer? Here are the Rumoured Headliners for 2027

After an electrifying and historic all-Spanish Super Bowl halftime show from Bad Bunny, fans and different media outlets have already started speculating who would be the next headliner for Super Bowl LXI in 2027.

The Super Bowl halftime show is widely considered the ultimate stage for artists. With tens of millions of viewers tuning in worldwide, it is the largest televised platform in live entertainment — a cultural phenomenon that often overshadows the game itself.

How Does the NFL Pick the Super Bowl Halftime Performer?

Since it started in 1967, the Super Bowl halftime show has become the biggest stage for artists and a highly anticipated show for football fans. The turning point came in 1993, when Michael Jackson's headline performance boosted television ratings during halftime. His performance proved that a solo superstar could transform the break into a must-watch global event.

Today, the process is shaped by the NFL's partnership with Jay-Z's entertainment company, Roc Nation. Established in 2019, the collaboration made Roc Nation the league's live music entertainment strategist, giving Jay-Z influence over performer selection. This partnership plays a significant role in the planning and production of the Super Bowl halftime show.

Since then, Roc Nation has produced seven halftime shows for the NFL, starting from Super Bowl LIV in 2020 and continuing through Bad Bunny's headline set in 2026.

Recent halftime show performers include:

• 2020, Hard Rock Stadium (Miami Gardens, Fla.): Shakira and Jennifer Lopez (featuring Bad Bunny, J Balvin and Emme Muniz)
• 2021, Raymond James Stadium (Tampa, Fla): The Weeknd
• 2022, SoFi Stadium (Inglewood, Calif.): Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar and Mary J. Blige (featuring 50 Cent and Anderson .Paak)
• 2023, State Farm Stadium (Glendale, Ariz.): Rihanna
• 2024, Allegiant Stadium (Las Vegas): Usher (featuring Alicia Keys, Ludacris, Lil Jon, H.E.R., will.i.am, Jermaine Dupri and Sonic Boom of the South)
• 2025, Caesars Superdome (New Orleans): Kendrick Lamar (featuring SZA)
• 2026, Levi's Stadium (Santa Clara, Calif.): Bad Bunny (featuring Lady Gaga, Ricky Martin, and Los Pleneros de la Cresta)

Who are the Rumoured Headliners for 2027?

Now that Super Bowl LX is done, speculation is mounting over who will take the stage at SoFi Stadium in Inglewood, California on 14 February 2027. While the NFL, Roc Nation, and Apple Music have yet to give any hints, betting odds and fan chatter point to several frontrunners.

Perennial fan favourite Taylor Swift's engagement to Kansas City Chiefs star Travis Kelce has only strengthened her ties to the NFL.

Miley Cyrus has long been rumoured for the halftime slot. Cyrus could finally headline in 2027, as part of 20th anniversary celebrations for Hannah Montana.

Frequently seen at NFL games, Cardi B's name continues to surface despite recent reports about her split from New England Patriots star Stefon Diggs.

With the NFL expanding its foothold internationally, with a record nine games outside the United States in 2026, Harry Styles' global appeal makes him a strong candidate.

Although these names remain speculative, anticipation is already high. Fans are already at the edge of their seats, eager to see whether the 2027 halftime show can surpass Bad Bunny's jaw-dropping performance, which drew record viewership and cemented his place in Super Bowl history.