It's Apple. It's the iPhone. And that means one thing. Rumours. Many, many crazy rumours.
In order to distill the ridiculously crazy and off the wall rumours from the slightly-less bonkers rumours, we good people here at IBTimes UK put together a roundup of the week's most interesting stories about Apple's next and biggest (in every sense of the world) iPhone.
So sit back and enough the latest whispers, rumours and tittle-tattle emanating from all corners of the internet this week:
Curved screen on iPhone 6
Notorious iPhone leaker Sonny Dickson has tweeted photos of a dummy iPhone 6 that appears to show a curved screen.
Rumours of curved edges have already been circulating widely and were seemingly confirmed last week through leaked images of a device from a Chinese production factory.
Dickson's picture takes the curve rumours one step further by appearing to reveal a curved screen, with a distorted reflection on the display an indication that the glass is a convex shape.
Taiwanese media have reported that the iPhone 6 will be unveiled in August, one month earlier than previously expected.
A report in Taiwan's Economic Daily News (via Reuters) cites unidentified supply-chain sources in revealing that the 4.7in version of the device will be available in August, with a 5.5in or 5.6in model released one month later.
According to the Economic Daily News, 80 million iPhone 6 handsets will be manufactured this year.
A patent published this week by the US Patent and Trademark Office (USPTO) has revealed that Apple is developing new camera technology, potentially for the iPhone 6.
Last week a Chinese analyst claimed on social media platform Weibo that the new iPhone camera would feature more pixels and a better autofocus using electronic image stabilisation rather than optical.
In contrast, the latest patent shows that Apple is working on a form of "super-resolution based on optical image stabilisation".
A Super Resolution Mode is mentioned in the patent, meaning it could feature alongside existing modes like Panorama and High Dynamic Range (HDR).