LG has a three-model renewal planned for its entry-level smartphone the 'Cookie' which are directly targetted at younger audiences who are intrigued by Apple's iPhone. The series of phones featuring a basic, large screen and 3G editions which will go on sale in UK from September.
"LG Electronics (LG) today announced the release of the LG Cookie Series, a collection of vibrant coloured full-touch phones designed to match the unique lifestyles of young "Generation Z" mobile consumers looking for great style and great connectivity." reads the statement.
The phones will all feature a LG Operating System, full social networking and 3.5" headphone jack for music/radio whilst a blue/silver two tone scheme aims to give it a lift over rivals in what is a fiercely competed market.
The current Cookie available for around £60 on PAYG and its new target audience - the younger generation 'Z' - will ensure the new phones' competitive pricing to be announced later.
"Designed to fit perfectly in the palm of a hand, LG Cookie is the most compact phone in the line-up. LG Cookie is proof that touch phones don't all look alike. LG Cookie's compact form factor slips easily into a pocket or purse but still manages to include a generous 2.4-inch display." the press release reads.
The larger 'Cookie Style' and 'Cookie 3G' meanwhile will feature options to upgrade your browsing experience and/or email capability with the 3G version featuring a Blackberry-like PUSH system that delivers emails 'as they arrive'.
See the full press release below:
LG Cookie First Touchphone Series For Generation Z
Stylish Phones Designed for Young Mobile Generation to Stay Connected
SLOUGH, UK, 5 August, 2010 - LG Electronics (LG) today announced the release of the LG Cookie Series, a collection of vibrant coloured full-touch phones designed to match the unique lifestyles of young "Generation Z" mobile consumers looking for great style and great connectivity.
LG Cookie Fresh Touch Screen Phone
The LG Cookie Series consists of three full-touch mobile handsets: Cookie, Cookie Style and Cookie 3G, all suitable for younger users or first-time touch phone users. Tailored for the distinctive needs of today's youth market, the LG Cookie Series provides more versatile texting functionality, enhanced music options, wider social networking support, and a customisable, user-friendly interface and design.
The LG Cookie Series was designed primarily for young mobile phone users who enjoy expressing themselves in unique and stylish ways, whether by phone or one of today's most popular social networking tools.
All the Cookie phones offer an intuitive and easy-to-use virtual QWERTY keypad allowing for easy texting without the bulk of a physical keyboard. The keypad can be switched from portrait to landscape mode, providing young users with a more convenient texting method.
The LG Cookie Series touch phones make social networking much more enjoyable thanks to dedicated user interface optimised for this type of activity. Users can also keep in touch with their friends through instant messaging and email that support threaded viewing for easier conversations.
The LG Cookie Series also includes a 3.5-inch headphone jack, FM radio and microSD slot for enjoying and easy sharing of music and movies. Add to this a stylish two-tone design and the fun cartoon-styled user interface and the LG Cookie Series easily stands out in the full-touch phone handset market.
Designed to fit perfectly in the palm of a hand, LG Cookie is the most compact phone in the line-up. LG Cookie is proof that touch phones don't all look alike. LG Cookie's compact form factor slips easily into a pocket or purse but still manages to include a generous 2.4-inch display.
LG Cookie Style
LG Cookie Style is the stylish phone in the series with a 2.8-inch LCD display and bold design. Cookie Style is available in a variety of colour options with accents on the front button panel, making it one of the most fashionable full-touch phones on the market. The phone's colourful mix-and-match design will appeal to the young mobile generation's desire for self-expression.
LG Cookie 3G
LG Cookie 3G allows for faster connectivity and data transmission, always keeping users connected to friends and family. Its advanced e-mail feature utilises the latest in push-delivery technology, instantly alerting users when messages are sent to any of their e-mail addresses. LG Cookie 3G is a perfect choice not only for Generation Z but also for digitally active people who cannot compromise on network connectivity and design.
The LG Cookie Series will be available in the UK in September. Pricing to be confirmed nearer the launch date.