Pokemon Go
The Pokémon Company and Niantic are teaming up with nonprofit Project Everyone to create special PokéStops at the World Economic Forum in Davos, Switzerland Alfredo Estrella/AFP/Getty Images

The Pokémon Company and developer Niantic have partnered with non-profit Project Everyone to add a new gym and 17 special PokéStops to the hit mobile game Pokémon Go in Davos, Switzerland during the World Economic Forum. Love Actually director Richard Curtis, who helped found the non-profit, is creating the 17 new PokéStops.

Each PokéStop — where players can collect items and capture more digital critters — will correspond with one of the Sustainable Development Goals of the UN, also known as the Global Goals, ranging from ending poverty and hunger to ensuring gender equality, clean water and quality education.

In September 2015, 193 world leaders agreed to the Global Goals campaign, which aims to "end all forms of poverty, fight inequalities and tackle climate change by 2030." Other stops labelled after the Global Goals include Climate Action, Good Health and Well Being, Clean Water and Sanitation, Reduced Inequalities and Peace Justice and Strong Institutions.

The Davos Congress Centre will also be turned into a gym where players can train their Pokémon and battle it out with others to take control of the gym.

"It's been very interesting, because people attending Davos are quite adept on their mobile phones, and they've all heard about this game from their kids," Curtis told Business Insider. "I'm hoping a surprising number might think it is quite an amusing thing to do."

The publication reports that American Olympic medal-winning sprinter Michael Johnson as well as popular British celebrity chef and restaurateur Jamie Oliver have already been seen playing the game.

Jamie Oliver
Celebrity chef and restaurateur Jamie Oliver has also been spotted playing Pokémon Go. Project Everyone

"The sustainable development goals are something that the next generation will fight for, and something we're trying to make as popular as we can with young people - as well as making them important and meaningful to business and politicians," Curtis said.

This campaign hopes to raise awareness of the world's biggest issues as political and business leaders across the globe gather in one place to discuss possible solutions to global problems.

"It's brilliant to see Pokémon Go joining the fight to achieve a sustainable world by 2030 and taking the game to Davos," David Nabarro, special adviser to the UN Secretary-General on sustainable development and climate change said. "Business and finance are the change agents that will spur innovation, unleash investments and see the SDGs achieved."

Launched last summer, Pokémon Go quickly captured the hearts of millions of people all over the world, eager to capture, train and collect the beloved digital monsters via their smartphones whilst exploring their surroundings. Although the initial fervour surrounding the game has died down in recent months, Niantic has continued to announce new partnerships, content, special events and more Pokémon to keep players engaged, interested and playing.

Starting in spring 2017, there will always be additional in-game content available for players that will promote the Global Goals campaign.

"We've always wanted both Niantic and Pokémon Go to be a force for good in the world," Niantic founder John Hanke said in a statement. "We are extremely proud to partner with the Global Goals campaign to help remind people of how critically important the Goals are while hopefully keeping the world's leaders focused on delivering on them."

Here is the complete list of the 17 special PokéStops at Davos:

Goal 1 - No Poverty

  • Location: Davos Dorf, Train Station
  • Address: Davos Dorf, 7260 Davos, Switzerland

Goal 2 - Zero Hunger

  • Location: World Food Programme Tent (temporary location for Davos)
  • Address: Promenade 139, 7260 Davos, Switzerland

Goal 3 - Good Health and Well Being

  • Location: Schatzalp Hotel, Davos
  • Address: Schatzalp, CH-7270 Davos Platz, Switzerland

Goal 4 - Quality Education

  • location: Ameron Hotel (Lobby)
  • Address: Scalettastrasse 22, 7270 Davos

Goal 5 - Gender Equality

  • Location: The Female Quotient
  • Address: Panorama Hotel, Promenade 80, 7260 Davos, Switzerland

Goal 6 - Clean Water and Sanitation

  • Location: Steigenberger Grandhotel Belvédère
  • Address: Promenade 89, 7270 Davos Platz, Switzerland

Goal 7 - Affordable and Clean Energy

  • Location: Davos Platz, Train Station
  • Address: Davos Platz, Train Station, 7270 Davos, Switzerland

Goal 8 - Decent Work and Economic Growth

  • Location: Ice House (temporary structure)
  • Address: Promenade 83, 7270 Davos Platz, Switzerland

Goal 9 - Industry, Innovation and Infrastructure

  • Location: Cabanna Club
  • Address: Promenade 63, 7270 Davos, Switzerland

Goal 10 - Reduced Inequalities

  • Location: A day in the life of a refugee
  • Address: Hilton Garden Inn, Promenade 103, 7270 Davos, Switzerland

Goal 11 - Sustainable Cities and Communities

  • Location: Official Shuttle Hub near Kongresszentrum Registration
  • Address: Kongresszentrum, Talstrasse 49a, 7270 Davos Platz, Switzerland

Goal 12 - Responsible Consumption and Production

  • Location: Kaffeeklatsch
  • Address: Promenade 72, 7270 Davos Platz, Switzerland

Goal 13 - Climate Action

  • Location: Access Tunnel (to the Kongresszentrum)
  • Address: Kongresszentrum, Talstrasse 49a, 7270 Davos Platz, Switzerland

Goal 14 - Life Below Water

  • Location: Bridge on Landwasser stream
  • Address: Davos Platz, Brämabüelstrasse 7, 7270 Davos Platz

Goal 15 - Life on Land

  • Location: Dorfseeli Park
  • Address: Talstrasse, 7260 Davos, Switzerland

Goal 16 - Peace Justice and Strong Institutions

  • Location: Kongress Hotel
  • Address: Promenade 94, 7270 Davos, Switzerland

Goal 17 - Partnerships for the Goals

  • Location: Hotel Seehof
  • Address: Promenade 159, 7260 Davos Dorf