Manchester United have launched a £30m bid to beat Arsenal and Liverpool to Fiorentina winger Juan Cuadrado, according to the Express.
The Colombian winger's performances for Fiorentina last season and his good showing in the World Cup have attracted clubs from England and across Europe, including Barcelona and Bayern Munich.
United have already added Ander Herrera and Luke Shaw to the squad this summer and Louis van Gaal is looking to completely overhaul a squad that finished seventh in the Premier League and failed to qualify for Europe.
Fiorentina are desperate to hang on to their star player with co-owner Andrea Della Valle saying that there have been no contacts with any club, but feels the amount of visibility Cuadrado is getting is not helping matters.
"We will do everything possible to keep hold of Cuadrado, it is a difficult situation, but my first aim is to keep Cuadrado in Florence," Della Valle said, as quoted on Sky Sports.
"There are no firm price-tags set, nor have I spoken to any clubs. I must admit, Cuadrado's performances and visibility in the World Cup are not helping."
However, it is believed United's £30m bid might still not be enough to tempt Fiorentina as they are expecting the price to be in the region of the £40m mark. Especially with interest from multiple European clubs, they will hope they can get the price they want for their star player.
Fiorentina only recently bought the complete ownership rights for the winger from Udinese and now might look to cash in on a player whose price has risen with his performances at this summer's tournament in Brazil.
United will surely hope they can agree a deal before Barcelona or Bayern step in to scupper it.
Meanwhile, The Serie A club are already on the lookout for players in case of the 26-year-old's departure, with Giovanni dos Santos, Mathieu Valbuena and Bryan Ruiz all being watched as potential candidates to fill in the vacancy.