Jenna Talackova has been disqualified from the Miss Universe Canada pageant following her admission to officials that she is a transgender.
The incident has seen support pouring in for the 6-foot, 1-inch blonde from different sections of society.
"She is a woman and deserves to be treated as any other woman would be," read a change.org petition which is campaigning to get Talackova reinstated in the contest.
Talackova who is from Vancouver tweeted on Wednesday:
"She did not meet the requirements to compete despite having stated otherwise on her entry form. We do, however, respect her goals, determination and wish her the best," said a statement from the Miss Universe Canada organisation.
Jenna Talackova may not have made it to the top, but there are some lucky people whose gender might not have hindered their ambitions to fly high.
A Thailand-based carrier PC Air has hired four transgender cabin crews in the first week of March.
"I like a job where I can show my ability and I love to wear beautiful suits," AFP quoted Phuntakarn Sringern, known by her nickname Mew, embarking on the airline's first commercial flight from Bangkok to Hong Kong.
"This is just like my dream come true, and maybe this is a first step for transladies, transgenders, to have a good job in the future," Mew added.
Take a look at the transgender cabin crew at PC Air: