Roger Federer has penned a new deal with Swiss chocolate brand Lindt, an association which first started in 2009. The chocolate brand is among the most loved resources in the world and the association keeps Federer's reputation in line with the top sporting brands in the world.
The 36-year-old has seen a resurgence in the current year, dispelling doubts over his ability to challenge for top honours, and has gone on to enjoy what has been one of his most successful campaigns in a decade. Federer has won seven titles this season, which include two Grand Slams – the Australian Open and Wimbledon, and is looking good to start the next year on a high.
Federer went on to add that he has grown to appreciate the chocolate and revealed that his fans all over the world are always asking him about Lindt. The 19-time Grand slam winner will return to the court early next year in preparation for his Australian Open defence, which starts in January.
"I grew up with Lindt products so, as a Swiss and an enthusiastic fan of chocolate, I associate the close partnership with Lindt with wonderful childhood memories. As I travel around the world, people are always asking me about Lindt and I am very proud to be part of the Lindt family," Federer said, as quoted by his official website.
The Executive Chairman of the Board of Directors of Lindt & Sprüngli, Ernst Tanner was also effusive in his praise for the Swiss ace and claimed that both Lindt and Federer stood for the highest quality of Swiss gratification.
"We are very proud to once again extend the successful partnership with our brand ambassador Roger Federer. In this very extraordinary year for him, he has shown his ability to write sport history with unwavering maximum effort and a great degree of passion. Lindt and Roger Federer both stand for the highest Swiss quality," Tanner said.