Pop star Rita Ora has made her stunning debut as the new face of Italian label Cavalli.

In images from the brand's autumn/winter 2014 campaign, the RIP singer channels her inner Marilyn Monroe in a blonde wig as she strikes a range of sultry poses.

One snap shows the 23-year-old in a high glamour sequined gown, while another sees her laying on a sofa in a blue dress that features sheer panels.

Ora, who is far from camera-shy, was captured by renowned fashion photographer Francesco Carrozzini at a studio in New York City.

Unveiling the promo images on Instagram, she told fans: "RitaOraForCavalli Finally it's OUT! I love you @robertcavalli @eva_cavalli. This collaboration is a huge honour."

Earlier this year Ora, who has collaborated with sportswear brand Adidas and is the face of Donna Karan's DKNY My NY fragrance, hinted that she had another project in the works.

"Get ready bots we might have another surprise for you (sic)," she captioned several images of her hugging the designer's wife Eva Cavalli.

Cavalli described collaborating with the songstress as 'extraordinary'.

"Rita Ora wears fame like a tailored suit. A destiny reserved for the future queen of pop, who lives her notoriety with the enthusiasm of an extraordinary debut and the awareness of a great diva," a spokesperson said.