MAGA Voter regrets backing Donald Trump
Former MAGA activist Rich Logis told Don Lemon he ignored Trump’s controversies because the movement gave him belonging, identity and a sense of being valued Pexels/Sora Shimazaki

Former MAGA activist Rich Logis has admitted he knowingly looked past Donald Trump's most controversial moments because the movement gave him something he had never experienced before: a community where he felt seen, heard, respected and appreciated.

Speaking to Don Lemon, Logis described how his attachment to MAGA became so strong that political loyalty outweighed concerns about Trump's conduct, while leaving eventually meant walking away from what he considered a second family.

MAGA Became a Community for Logis

Logis said his involvement with Trump went far beyond voting for him. He volunteered for the 2016 campaign, helped write a call script, recruited Bernie Sanders voters and later became a podcaster and writer for MAGA-friendly publications.

His involvement intensified after Trump's election, with Logis saying the movement became deeply intertwined with his identity.

'Being in MAGA was where I was seen and heard and respected and appreciated,' he told Lemon.

He described that acceptance as intoxicating, saying MAGA provided a level of camaraderie and belonging he had never previously experienced.

He Says He Looked Past Trump's Controversies

Lemon challenged Logis over several controversies involving Trump, including remarks about immigrants, attacks on critics, allegations of racism and efforts to challenge the 2020 election result.

Logis acknowledged that he had previously dismissed or overlooked such issues.

'No, I look the other way, admittedly, on all of it,' he said.

He explained that he believed MAGA supporters were engaged in an existential political struggle against people they had been led to view as threats. That mindset, he said, allowed him to rationalise conduct that he now regards differently.

Logis said his political identity eventually became reinforced by narratives about an alleged enemy trying to undermine American values and rights.

Fear and Rage Shaped His Political World

Logis also described consuming a narrow range of political information while inside MAGA. He said he regularly watched conservative programming, including Tucker Carlson, and read MAGA-friendly outlets while contributing articles himself.

He characterised the environment as reinforcing what he called an addiction to 'rage and fear'.

He also acknowledged that demographic anxiety influenced his thinking. Asked directly by Lemon if racism had contributed to his attraction to MAGA, Logis said it had.

He recalled fearing that demographic change could leave white Americans as 'second-class citizens' in their own country. Looking back, he said those fears were based on ignorance.

Leaving Meant Losing His Second Family

Logis said leaving MAGA was difficult partly because his identity had become inseparable from the movement. He admitted his activism had also affected his marriage and parenting, describing his involvement as an obsession.

He now runs the Leaving MAGA movement, which seeks to help people questioning their involvement.

Logis said diversifying his news sources helped him challenge beliefs he had previously accepted. He also described leaving as a process of reclaiming his 'individuality, agency and empathy'.

His account to Lemon ultimately centred on the power of belonging. For Logis, the controversies surrounding Trump did not initially outweigh the community he had found in MAGA. It was only after questioning the beliefs holding that community together that he says he was able to walk away.