Rolex has topped a list of the most reputable companies rounded up by the Reputation Institute in its annual Global RepTrak 100 report, published on Tuesday (22 March 2016). Rolex joined the likes of Walt Disney and Google as the companies with the most formidable reputation in the world. Based on the public's perception of seven key rational dimensions, Apple was also among the top 10 most reputable firms.
"The Global RepTrak shows that to be a winner in the global market, companies need to deliver on all seven dimensions of reputation," said Kasper Ulf Nielsen, executive partner at Reputation Institute. "The top three companies all demonstrated strong or excellent scores in each dimension, which means that consumers are more likely to buy and recommend their products and services."
The company gathered more than 240,000 ratings in the first quarter of 2016 from members of the general public in 15 countries to measure the public's perception of companies based on seven dimensions: products and services, innovation, workplace, governance, citizenship, leadership and performance.
Reputation Institute said that consumers identified Rolex's lead in products and services and commended the innovation and leadership Apple has shown. Google was top of the class when it came to performance and workplace, the survey found.
- The Walt Disney Company
- BMW Group
- LEGO Group