Who is 'Ibiza Final Boss'? Four Masked Men 'Threw Him Across the Bar' in Reported Armed Attack at Ryton Pub

Viral TikTok star 'Ibiza Final Boss,' whose real name is Jack Kay, was attacked by four masked armed men at a Ryton pub last Friday, 20 March. Witnesses of the harrowing scene said that Kay's attacker 'threw him across the bar.' Here are all the details about the armed attack and who exactly is 'Ibiza Final Boss'?

26-year-old TikTok star Jack Kay, popularly known as 'Ibiza Final Boss,' was hurled across the pub by four masked and armed men last Friday at The Runhead in Ryton, Tyne and Wear. Kay repeatedly suffered minor injuries from the attack.

A source whose friend was a witness to the scene was enjoying a drink at the pub when the altercation, 'kicked off.'

'The Ibiza Final Boss was there. Then four masked people came in with weapons and threw him across the bar,' he told The Sun.

He added, 'My mate called me when he was in there and said it's all kicking off. He said everyone got locked in the pub. They must have been waiting for the police.'

Investigation Underway

According to Northumbria Police, they responded to an emergency call at around 5:45pm at the pub. Law enforcement has since launched an investigation regarding the attack and has appealed for witnesses to come forward.

In a statement, the Northumbria Police said: 'Officers are appealing for information following a report of affray in Gateshead.'

The authorities provided further details about the attack, 'At about 5:45pm last Friday, police responded to a report of a disturbance at The Runhead on Holborn Lane in Ryton. It was reported that four men chased another man into the premises before assaulting him.'

It was reported that none of the four attackers, including the victim, were present at the scene but confirmed that the victim was a man in his 20s.

'Those involved are believed to be known to each other, and there is not believed to be a wider risk to the public,' a spokesperson for the police said.

Who is 'Ibiza Final Boss'?

'Ibiza Final Boss' was known for his iconic bowl cut hairdo along with his matching chunky gold chain and designer shades, but the man behind the moniker was a 'normal person from Newcastle' working in the construction industry, named Jack Kay.

Kay is from Lemington, Newcastle upon Tyne. Friends and his long-time barber describe him as a 'top lad' and an 'average Joe.' Kay's life shifted from building sites to the 'main character' of the 2025 summer season in a matter of hours.

Despite his sudden status as a millionaire, he has maintained that his primary motivation is to provide a better life for his young daughter back home.

'Ibiza Final Boss' Rise to Fame

'Ibiza Final Boss' rose to fame after he was filmed dancing at Wayne Lineker's O Beach Club in August last year while sporting his signature look.

In a documentary, Kay revealed that he earned over £800,000 (approximately $1 million) in just six weeks following his global viral peak, and since then, he's added another £200,000 (around $260,000) to his pocket.

He also secured a five-figure contract with BoohooMan and an appearance tour – earning £60,000 (around $80,000) a day. Kay also commands £2,000 ($2,600) a post, plugging goods and services on Instagram.

From being a construction guy, he is now cruising around in a £55,000 ($73,000) Range Rover SVR complete with the personalised plate BOSS BZA, after signing a string of lucrative deals.