Fashion designer Victoria Beckham has been announced as the international ambassador for the UK's "Great" campaign which aims to promote the best of Britain around the world.
The designer and former pop star's involvement was revealed at the launch of a Great-branded subway train at New York's Grand Central Station.
She was joined by Vogue editor-in-chief Anna Wintour, supermodel Jourdan Dunn and other fashion luminaries to highlight the importance of the British fashion industry.
"British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world. Contributing over £20 billion to the British economy each year, our industry inspires. Fashion is a truly great British success story," Prime Minister David Cameron stated.
Beckham has found great success as an internationally recognised and photographed style icon following her music career. Her career in fashion includes designing a line of jeans for Rock & Republic and later designing her own denim brand, dVb Style.
She has brought out her own range of sunglasses and fragrance, entitled Intimately Beckham, which has been released in the UK and the US.
As part of her role, Beckham will be shooting a short film in support of Great and the campaign will feature one of her designs, which are handmade in the UK.
"We have some incredible British fashion talent to be proud of," Culture Secretary Jeremy Hunt said. "From royal wedding dress designer Sarah Burton to GreatT ambassador Victoria Beckham, British designers are among the best in the world."
The campaign is part of the UK Government's drive to make the most of the country being in the world spotlight this year as the Queen celebrates her Diamond Jubilee and the country hosts the 2012 Olympics and Paralympics.
The campaign is designed to promote the UK abroad, and aims to deliver long-term economic benefits from the unprecedented level of interest generated during the 2012 events.
The campaign has been developed by DCMS on behalf of the prime minister, working with colleagues at the Foreign and Commonwealth Office, UK Trade & Investment, the Department for Business, Innovation and Skills, VisitBritain, and the British Council.