Emily Pike.Turquoise Alert Arizona
A roadside memorial honors Emily Pike, whose 2024 disappearance inspired Arizona’s Emily’s Law and the creation of the Turquoise Alert system to protect missing teens and underserved communities. YouTube

Arizona's Turquoise Alert system is reshaping how the state responds to missing persons cases that fall outside the scope of traditional Amber or Silver Alerts. Enacted under Emily's Law, the system was designed to address longstanding gaps in public safety protocols—particularly for teens and adults under 65 who disappear under suspicious or unexplained circumstances.

The Origins of Emily's Law

Emily's Law was born from tragedy. It was named after Emily Pike, a young woman whose disappearance failed to meet the strict criteria for an Amber or Silver Alert. Her case highlighted a systemic blind spot: many missing individuals—especially those from marginalized communities—were not receiving timely public alerts because they didn't fit into existing categories.

In response, Arizona lawmakers passed Emily's Law to empower law enforcement with a new tool: the Turquoise Alert. This system allows authorities to issue alerts for individuals under 65 who are missing under suspicious circumstances and whose cases do not qualify for other alert types.

How the Turquoise Alert Works

The Turquoise Alert is activated when five key criteria are met:

  • The missing person is under 65 years old
  • Local search efforts have been exhausted
  • The disappearance is unexplained or suspicious
  • There is reason to believe the person is in danger or with someone potentially dangerous
  • Public awareness could aid in their recovery

Once activated, the alert is broadcast through push notifications, television, radio, and online platforms. It includes vital information such as the individual's physical description, last known location, and any distinguishing features. The system is especially valuable in rural or under-resourced areas where traditional media coverage may be limited.

The Case of Yolyn Hermios

The Turquoise Alert was recently used in Mesa, Arizona, for 16-year-old Yolyn Hermios. Authorities in Mesa have issued the alert and are searching intensively for Hermios, who was declared missing by police after she was last seen around 6 PM on Saturday near her home. Her disappearance was described as out of character, prompting immediate concern from her family and law enforcement. Hermios was last seen near Dobson and Broadway roads, wearing a black shirt, red shorts, and black tennis shoes.

This is the second time the system has been used statewide. The public was urged to report any sightings or information to local authorities, emphasizing the importance of community vigilance in such cases.

Addressing Inequity in Missing Persons Cases

One of the most significant aspects of the Turquoise Alert is its focus on equity. Indigenous and minority communities in Arizona have historically faced disproportionately high rates of missing persons, often without adequate media coverage or law enforcement resources. The Turquoise Alert aims to correct this imbalance by prioritizing cases that might otherwise be overlooked.

Experts have noted that data collected through the system is already informing policy improvements, helping ensure that all communities receive fair and timely attention when someone goes missing.

Challenges and Community Engagement

While the system represents a major step forward, it is not without challenges. Authorities must carefully vet each case to avoid false alarms or public desensitization. Still, the success of the Turquoise Alert depends heavily on community involvement. Residents are encouraged to stay alert, share information, and support affected families.

Since its launch, over 300 individuals have been marked missing under the Turquoise Alert system. As awareness grows, so does its potential to save lives and bring families back together.