Brands have been riding on the backs of big films for a while now, using the actors' on-screen personas to promote everything from deodorants to fast food. Now, Fiat Chrysler Automobiles has Ben Stiller in his on-screen avatar from the upcoming film Zoolander 2.
Stiller, who plays Derek Zoolander, a vain and not-too-clever male model in the film, gets behind the wheel of a bright yellow 2016 Fiat 500X subcompact crossover for the latest US ad which premiered during the Golden Globes on 10 January.
In the commercial, not wanting to miss the chance to strike a pose, Zoolander shows off his Blue Steel pout multiple times in front of a traffic light camera. "I know. I was driving while hot," he says to the police officer who reaches the scene.
Staring at the photos captured from the street cam, Stiller tells the officer: "Honestly, it's some of my best work."
Stiller returns to the fashion world along with Owen Wilson, Will Ferrell, Penelope Cruz, Benedict Cumberbatch and Kristen Wiig in the sequel which will hit cinemas on 12 February.
Stiller and Wilson also took to the runway at a show for Valentino during the Paris Fashion Week in March and posed for fashion ads as part of the film promotions.