Apple is furious after it discovered that most cables and chargers being sold on popular e-commerce site Amazon under the "genuine" Apple tag are in fact fake. The company has initiated a trademark infringement case against Mobile Star LLC, which was selling these counterfeit power products through Amazon.com.

The company recently purchased a number of Apple power adapters, charging and syncing cables from the site and found them to be counterfeits despite Amazon delivering these products through its "Fulfillment by Amazon" programme.

"Apple's internal examination and testing for these products revealed almost 90% of these products are counterfeit. Apple is concerned that consumers are being deceived into purchasing counterfeit products on Amazon.com and elsewhere in the mistaken belief that they are purchasing genuine Apple products," reads a statement issued by the company on the fake products.

Apart from being fakes, the iPhone maker believes these products could lead to fires as they have in some cases and are a risk to the public. Although Apple is no stranger to counterfeits, the fact that a reputed name like Amazon is associated with selling these products could be grossly misleading for loyal Apple fans.

The suit does not mention any action against Amazon for the fiasco and states that the e-commerce seller cooperated with Apple including informing them that most of these products were being sold by Mobile Star LLC.

"Counterfeit power products, such as those supplied by Mobile Star, pose an immediate threat to consumer safety because, unlike genuine Apple products, they are not subjected to industry-standard consumer safety testing and are poorly constructed with inferior or missing components, flawed design, and inadequate electrical insulation. To stop the ongoing injury to Apple and its reputation and to protect consumers of Apple products, Apple brings this action against Mobile Star," says the company in its petition.