Apple has launched support for its devices over a dedicated Twitter account, where the company's 'geniuses' will field questions about your iProblems and share tips and tricks.

It's taken a while but Apple is finally getting round to embracing Twitter to aid its customers on what to do if they're having issues with their iPhone, iPad, Mac and more. The @AppleSupport channel launched 3 March and within moments of its first tweet announcing its presence it already clocked up tens of thousands of followers (at time of writing it stands at 27k).

The purpose of the account is to "provide tips, tricks and helpful information when you need it most, and if you have a question, well – we're here to help with that too." While it's not explicitly a place where customers can go to live chat with an employee about their Apple problems, the account was taking on hundreds of queries with customers asked to DM the tech support.

Its first tutorial post offered hidden tricks for the Notes app, which will let you turn lists into checklists.

We welcome this idea. It might actually help those who have ever had the misfortune of trying to get help from Apple without having to navigate its faceless system, which ultimately funnels you into an Apple store anyway. Hopefully the Twitter Genius experience is a more pleasant one — or , at least, quicker.