Critics Blast Bonnie Blue for Using Her Baby in 'Rage-Bait Strategy' Despite Denying 'Exploitation'

Bonnie Blue faces renewed criticism over posts involving someone who appeared to be an infant and her claims about auctioning her child's name.

Child protection lawyer Nieki Shaw called for a safeguarding assessment, while Blue said her baby was well cared for and would not appear in adult content.

Shaw's comments followed a promotional video that prompted Conservative MP Joy Morrissey to raise concerns with the National Society for the Prevention of Cruelty to Children (NSPCC).

Blue later announced a proposed naming auction. Neither the public posts nor the concerns raised about them establish that the child has suffered harm.

Bonnie Blue Baby Posts Prompt Shaw's Safeguarding Call

In a TikTok post, Shaw said she could not comment on the child's day-to-day physical care. Instead, she was concerned that the baby's identity had become part of Blue's online stunts and branding. Shaw described the situation as deeply disturbing and called for the child's welfare to be assessed.

Shaw argued that a baby cannot consent to becoming part of what she called a 'rage-bait strategy.' Her comments addressed possible effects on the child's development. She did not say she had observed physical harm, and her opinion was not a finding that abuse had occurred.

Shaw referred to Section 31 of the Children Act 1989. In England and Wales, the provision defines harm to include ill-treatment or impairment of a child's health or development.

It also sets conditions for a court to make a care or supervision order. Those conditions should not be confused with a request to assess a child's welfare. Shaw's remarks do not show that court proceedings have begun.

Shaw also said safeguarding did not automatically mean separating a child from a parent. Depending on the concerns identified, she said, local authorities could work with families through support plans. She did not say whether any such plan was in place for Blue's child.

Blue had said she intended to let someone bid for the right to name her child. On 22 September, she said the auction had ended, claimed a £1.2 million winning bid and announced BetBolt as the chosen name. The payment, the bidder's identity, and the child's registered name have not been independently verified.

Bonnie Blue Responds To Concerns About Her Child

Earlier in September, a promotional clip showed Blue on a bed with masked men and someone who appeared to be an infant. Blue spoke about giving birth by caesarean section while promoting her adult work. The available reporting does not establish whether the figure shown was her baby.

Morrissey, the Conservative MP and shadow minister for women and equalities, wrote to the NSPCC about the footage. She argued that children should not be used to promote adult entertainment. Her letter raised a safeguarding concern; it did not determine that a child had been harmed.

Responding to criticism, Blue said her child would never appear in adult content. She rejected the suggestion that describing her plans while holding a baby meant the child would be present during those activities. She compared it with a parent discussing a night out while holding a child.

Blue also described her baby as loved, protected and well looked after. She said she understood the boundary between her public persona and motherhood, and accused political critics of using the issue to score points. Her statements set out her response to the criticism; the posts alone cannot establish the child's circumstances away from social media.

The NSPCC confirmed to The Tab that it had received a concern. A spokesperson said the charity takes reports about children's safety seriously and deals with them appropriately. It has not publicly announced any findings or specific intervention in this case.