Samsung has increased the production ratio of Galaxy S8+, the larger version of its new flagship range, after retailers signalled greater expected demand and positive reviews for the device.
The original production ratio for the Galaxy S8 and the S8+ was supposed to be 60:40 respectively. The company has now increased the S8+ production ratio to 45% of total output, according to Korean publication The Investor.
Last year, the S7 Edge, the bigger model of the Galaxy S7 range, also had an initial low target of only 30% of the phone's initial production volume. But the ratio was raised to 70% in the later stages, due to soaring demand for the model.
This year, Samsung is estimated to have set an initial production target of nearly 20 million units for the Galaxy S8 range. Given the latest ratio allocation, nearly nine million Galaxy S8+ models are expected to be ready by the time full- fledged shipments start.
The new production ratio is also expected to affect component suppliers as the two models source some hardware like camera modules from different suppliers. Depending on initial sales and analysis of the immediate quarter after the Galaxy S8's release, Samsung may even change the production ratios further if demand escalates.
While the S8 comes with a 5.8-inch screen, the Galaxy S8+ comes with a 6.2-inch screen. The company plans to start receiving official pre-orders on 7 April. Some online retailers have already started accepting pre-orders for the devices.