Google is reportedly working on a new Android project codenamed Android M that will be integrated into the car's infotainment and navigation system to enable drivers to enjoy all the benefits of the internet, without the need to plug in a smartphone.

According to Reuters, the next major iteration of Google's Android Auto software will debut with a number of car companies in 2015 that are part of its Open Automotive Alliance.

The report adds that Google plans to consolidate its position in the automotive market with the release of Android M for cars, given the stiff competition from its arch-rival, Apple.

Among the potential benefits of Android M, its direct integration into cars stands out as it enables drivers to use Google's services soon after ignition rather than having to wait for 30 seconds for the operating system to boot up, which is the case with existing Android Auto software.

In other words, this allows Google to directly control the car's internal components including camera, sensors, fuel gauge, and internet connections in newer car models.

However, automakers are reportedly wary of permitting Google access to in-car components citing safety and liability concerns.

"Automakers want to keep their brand appeal and keep their differentiation," Mark Boyadjis, an analyst with industry research firm IHS Automotive, has been quoted as saying.

"Automakers don't want to have a state of the industry where you get in any vehicle and it's just the same experience wherever you go."