Is Jay Ma Related to Alibaba's Jack Ma? Influencer Goes Viral for Cringe-Worthy Behaviour at Louis Vuitton Café

A TikTok influencer's bizarre and viral display of wealth at a Louis Vuitton cafe in Bangkok has sparked a frantic online debate over his unfounded connection to Alibaba billionaire Jack Ma.

The viral clip went global instantly, fuelling yet another unsubstantiated rumour that the content creator Jay Ma is the alleged son of one of China's wealthiest entrepreneurs, Jack Ma.

The 'cringe-worthy' display, which shows him being hand-fed dessert by men reportedly acting as bodyguards, was filmed at the prestigious café, a location known for its high-end dining and luxury environment in Thailand.

But despite the frenzy, publicly verified records and long-standing reporting make one thing unequivocally clear: Jay Ma has no proven connection to Jack Ma, and the viral stunt appears to be yet another calculated ploy for online attention.

The Influencer Behind the Spectacle: Calculated Excess or Satire?

Jay Ma, known under his persona @the.internationalkid (the.internationalkid), has crafted an online identity built on exaggerated luxury. According to publicly available information, he reportedly holds a master's degree in astrophysics from the University of Chicago, yet his content leans heavily into caricatures of extravagance.

His previous stunts include:

• Being hand-fed caviar by a professional chef
• Having his mouth wiped with banknotes
• Making staged entrances with faux bodyguards
• Posting 'foreign exchange student final boss' content for shock value

These patterns show deliberate online positioning rather than authentic billionaire behaviour.

His social-media formula is clear:
confusion + outrage = virality.

And it's working.

He created the entire scenario in Bangkok to fuel this speculation, capitalising on the mystery and the familiar surname to generate clicks and views across platforms like TikTok and Instagram.

Inside the Louis Vuitton Café Meltdown

The viral moment unfolded at Le Café Louis Vuitton inside LV The Place Bangkok — the first of its kind in Southeast Asia. In the clip, Jay Ma sits at a branded table while a formally dressed man serves him dessert, and another adjusts his napkin. The theatrics blend opulence with absurdity: designer plates, a high-end luxury setting, and an entourage performing exaggerated gestures of service.

The video's tone echoes the broader 'rich kid at play' aesthetic that dominates a particular segment of influencer culture. Viewers were quick to call the moment cringe, performative, and desperate for attention. But the stunt worked: the clip went global within days, sparking millions of comments and reigniting rumours about Jay Ma's supposed billionaire lineage.

The clip perfectly embodies the excessive 'rich kid' narrative that dominates a specific corner of social media.

The location is significant: the Louis Vuitton Café in Bangkok is considered the first in Southeast Asia. It is part of a complex that includes a high-end restaurant by celebrated chef Gaggan Anand, reinforcing the image of elite, almost inaccessible privilege.

However, many viewers quickly labelled the act as a desperate, cringeworthy bid for attention, questioning why any genuinely wealthy individual would orchestrate such a publicly vulnerable moment.

The sheer opulence of the setting, the designer plates, the high-end location, and the perceived staff were enough to convince thousands that this was a genuine snapshot of unchecked billionaire privilege.

The Jack Ma Connection: Separating Fact from Fiction

The burning question at the heart of the frenzy, and the main driver of the video's virality, is whether Jay Ma is actually related to Alibaba founder Jack Ma. While the similarity in surname and the creator's deliberate performance of extreme wealth keep the rumour alive, the truth, according to multiple reputable sources, is definitely no.

Jay Ma is not publicly listed or officially confirmed as a son of the Chinese technology magnate, whose net worth is estimated at US$30.2 billion.

Jack Ma and his wife, Zhang Ying, are widely known to have only two children: a son, Ma Yuankun (also known as Jerry Ma, born around 1992), and a daughter whose name is largely kept private.

There is zero credible evidence that the content creator Jay Ma is part of this family unit. The persistent online speculation appears to be entirely manufactured, capitalising on the mystery and the familiar name to generate clicks. The entire scenario is simply a tactic for online attention, perfectly in line with the creator's established history of staged 'rich kid' skits.

Mastering the Algorithm

By leaning into the rumours of his alleged billionaire lineage and consistently producing content designed to shock and awe, Jay Ma has effectively mastered the algorithm.

Even negative comments fed visibility. The clip became a case study in how influencer culture weaponises spectacle for engagement, blurring the lines between satire, trolling, and self-mythologising.

His staged public acts, whether at designer cafes or in lavish overseas locations, are now generating the very traffic and debate they were intended to incite, proving that even negative attention can translate into robust, successful online engagement in the modern content economy.