Lenovo, which just last week completed the purchase of Motorola from Google, making it the world's third largest smartphone manufacturer, has launched a phone which is an almost identical copy of the iPhone 6.
Take a look at the marketing material of both phones below and it is clear that the Chinese smartphone and PC manufacturer is looking to cash in on the popularity of Apple's new phones.
This is of course not the first time that a Chinese smartphone manufacturer has been accused of taking its design cues from Apple.
Xiaomi, which was the world's third biggest smartphone maker in the three months to the end of September, has long been accused of mimicking Apple, down to the fact that the company's CEO has modelled himself on the late Steve Jobs.
The Lenovo S90 "Sisley" features a 5in screen, larger than the iPhone 6, and a thickness of only 6.9mm. However the rest of specs are relatively moderate with 1GB RAM, a 2,300mAh battery, and a 13-megapixel rear-facing camera.
A big difference is the fact the Lenovo S90 uses Android rather than Apple's iOS and of course the price which is 1999RMB which is around £210 compared to the £539 price of the iPhone 6.
The Lenovo S90 is - for the moment - only available in China.