Liverpool have confirmed a price freeze on adult season tickets for the 2015-16 Premier League season, with a 10% reduction on junior season tickets also planned.
As detailed on the club's official website, adult season tickets will remain priced between £710-£869 after consultations with a ticket working group formed by the supporters' committee.
"Following discussions with fan representatives of the ticketing working group, the club has decided not to implement a planned increase for adult season ticket holders, but to freeze prices, along with a reduction for juniors," committee chair Bob Humphries said.
"Dialogue with the working group has been positive and will continue over match day ticket prices where similar discussion is currently ongoing."
A section of Liverpool fans joined their Arsenal counterparts in protesting against high prices before their recent Premier League fixture at the Emirates Stadium and many have also been very vocal in the past regarding their opposition to exorbitant ticket costs at their own stadium.
Such an announcement comes at a time when positive feeling at Anfield is in rather short supply. Although the club had enjoyed a tremendous start to 2015 by extending their unbeaten run to 13 top-flight games, consecutive defeats to Manchester United and Arsenal has seen morale plummet.
Those results, the latter of which featured some truly awful defending, have left Liverpool seven points adrift of fourth-place Manchester City in the race for Champions League qualification and manager Brendan Rodgers has also been forced to deny reports that he exchanged heated words with his players during a recent impromptu meeting at the club's Melwood training ground.
Crucial games and Sterling fallout
Rodgers's side still have to travel to leaders Chelsea before the end of the season, and also face a crucial FA Cup quarter-final replay against mid-table Championship outfit Blackburn Rovers on 8 April.
Liverpool's focus has not been at all helped by the recent speculation concerning the future of Raheem Sterling. The winger, who has emerged as a pivotal figure on Merseyside under Rodgers, is out of contract in the summer of 2017 and he recently confirmed he has rejected the opportunity to agree a new lucrative extension.
The 20-year-old's decision to go public with that information has clearly irked his manager and supporters, although his importance to the side and hopes that he may yet choose to remain at Liverpool mean he is highly unlikely to be dropped.
Indeed, Sterling featured for the full 90 minutes of the 4-1 defeat at Arsenal, showing little sign of a negative attitude and even winning a second-half penalty for the visitors after being felled by goalscorer Hector Bellerin.