'He Deserves To Make His Own Choices': PewDiePie Ends Family Vlogs To Protect Son Björn's Privacy

PewDiePie has ended his family-focused YouTube vlogs after more than four years, saying he wants his three-year-old son, Björn Kjellberg, to have a say in whether he appears in the family's online content when he is older.

The YouTuber, whose real name is Felix Kjellberg, announced the end of the series in a video, saying the decision came as Björn grew older and became an increasingly central part of the content.

Why PewDiePie Is Ending the Family Vlogs

Kjellberg said he and his wife, Marzia Kjellberg, felt September was the right time to stop the regular vlogs, despite enjoying the experience of documenting their family life.

'The reason we're stopping is 'cause we didn't want to go on forever. But I also felt like with Björn growing up, it's a good time to stop,' he said.

He also explained that the decision was connected to his son's right to privacy.

'For Björn, I want him to make his own choices. He deserves his own privacy,' Kjellberg said.

The creator added that continuing the vlogs would make Björn an increasingly central part of his online presence.

'I think we just feel like the vlogs are too centric a place for it,' he said.

PewDiePie Wants Björn To Make His Own Choices

Kjellberg stressed that ending the vlogs does not mean Björn will disappear entirely from the family's social media.

'We'll still share moments here and there,' he said, adding that viewers should not be surprised if they see Björn occasionally because 'we are intentionally sharing bits and pieces'.

In an earlier announcement in May, Kjellberg similarly said that if his son wanted to participate in the content in the future, 'that should be his choice later'.

He said the family felt regular vlogging put 'too much pressure' on Björn's appearance online.

Kjellberg also spoke about his own relationship with fame, saying: 'I love making videos and I'm going to keep making videos obviously and I love sharing videos and I love the community aspects ... but I do not love being famous. I actually kind of hate it.'

A Four-Year Family Vlogging Journey

The family began making the vlogs shortly before their move to Japan, initially expecting to produce only one or two videos.

Instead, the series continued for more than four years, documenting the family's life, including Marzia's pregnancy, Björn's birth and his early childhood.

'We started thinking we'll do one or two videos and now we've done like, I don't know, 100,' Kjellberg said.

He credited viewers for encouraging them to continue, saying the family's decision to keep filming was 'literally because of you guys' and the support they received.

Kjellberg also praised Marzia, who edited the videos.

'She's edited every single one of them,' he said, describing her as 'hardworking and creative' and saying she had made the videos 'so special'.

What Happens to PewDiePie's YouTube Content?

The end of the family vlogs does not mark PewDiePie's departure from YouTube. Kjellberg said he will continue making videos and engaging with his audience.

The family also plans to keep its monthly newsletter, which he described as 'a vlog that we write every month' and 'a written version of the vlog'.

For the family, the change means continuing to share some aspects of their lives while allowing Björn to decide later whether he wants to be part of their online content.