More From Stephen Foster
The rules of attraction in the battle for the prestigious agency of the year gongs
Stephen Foster explains why when it comes to awards the winner takes it all.
Nov 30, 2015
Life must go on: There's still a place for Christmas ad campaigns when dark events unfold
Man on the Moon and Mog are still relevant despite events in Paris.
Nov 16, 2015
Stephen Foster: It's time for Tesco boss Dave Lewis to remember 'every little helps'
The supermarket goes back to old-fashioned TV advertising in a bid to turn around its business.
Oct 19, 2015
Stephen Foster: England's Rugby World Cup woe shows why sport isn't just a matter of good business
Sport and business can be like oil and water – there are times when they just don't mix.
Oct 05, 2015
Stephen Foster: O2 and Beats by Dre are cheering as loud as the fans at the Rugby World Cup
Big brands have spent a lot of money on World Cup campaigns and have a stake in their teams doing well.
Sep 22, 2015
Stephen Foster: Why CEOs such as Rebekah Brooks are full of the joys of spring – in autumn
Brooks is back with Murdoch at News UK and September is a time of rebirth for other bosses too.
Sep 08, 2015
Stephen Foster: How WPP boss Sir Martin Sorrell stays king of the castle
Is WPP proof that biggest is best in advertising?
Aug 24, 2015
Stephen Foster: Miles Nadal investigation shows us a microcosm of US corporate life
The MDC Partners/Nadal scandal shines a light on the enduring war between agencies and clients over money.
Aug 11, 2015
Stephen Foster: Some 'Muppets' called in to aid £100m Travelodge relaunch and take on Premier Inn
Travelodge uses puppets in advertising campaign to earn £261m in the past six months.
Jul 28, 2015
Stephen Foster: The gloves are off as Omnicom and WPP battle for the Lloyds Bank account
The power in adland has switched from the creators – the ad agencies – to the distributors.
Jul 14, 2015
Stephen Foster: Like Glastonbury, old timers such as Sir Martin Sorrell top the bill at Cannes
It's time for new blood at the Cannes International Festival of Creativity and the ad industry.
Jul 01, 2015
Stephen Foster: JCDecaux and Clear Channel have given advertising posters a digital boost
It may be time to say farewell to Bill Stickers but billboards haven't been left to fade away.
Jun 16, 2015
Stephen Foster: Fifa reminds Unilever, Coca-Cola, Volkswagen and Sony about issue of corruption
Following the Fifa scandal, many of the world biggest advertisers are now reviewing their media arrangements.
Jun 02, 2015
Stephen Foster: Procter & Gamble looks to cut costs and Starcom MediaVest could be the big loser
Procter & Gamble's media review could leave its chosen agency working harder for less money.
May 18, 2015
Stephen Foster: Ed Miliband wins the election ad campaign leaving David Cameron in his pocket
With the Tories and Labour neck and neck, we can at least offer a view on Miliband's ad victory over Cameron.
May 05, 2015
Stephen Foster: David Cameron, George Osborne and the wobbling Tories lack a worthwhile USP
Labour has been ahead in the polls despite not hiring a big ticket ad agency like the Tories.
Apr 20, 2015
Stephen Foster: Labour's Ed Miliband badly needs a smart ad agency but probably won't get one
Labour has produced two hard-hitting party political broadcasts through London agency Lucky Generals.
Apr 07, 2015
Stephen Foster: WPP and other agencies are waging war to reclaim big media money from Google
Sir Martin Sorrell says advertisers fail to see that advertising is an investment rather than a cost.
Mar 24, 2015
Stephen Foster: David Cameron and Ed Miliband, a brave ad campaign may lead to election victory
There's no point in a 'conservative' strategy that doesn't deliver a Parliamentary majority.
Mar 10, 2015
Stephen Foster: Cannes Lions and adland's other prizes matter more than ever to Ogilvy and co
The biggie is the Cannes International Festival of Creativity that happens in early June.
Feb 24, 2015
Stephen Foster: Tesco needs every imaginable help from its new ad agency BBH
Ad agency Bartle Bogle Hegarty has a 30-year track record with Audi, Levi's and British Airways - but can it rescue Tesco?
Feb 10, 2015
Stephen Foster: Apple, Google and Facebook dominate as big advertisers huddle together for warmth
One take-away from Davos is that concentration and consolidation mean the world appears to be getting smaller.
Jan 27, 2015
Stephen Foster: Coca-Cola and McDonald's travails - how the mighty marketers have fallen
The fortunes of Coke and McDonald's show how changes in the world of marketing and advertising have affected some huge global brands.
Jan 13, 2015
Stephen Foster: Omnicom and Publicis among the global adland dogs that didn't bark in the night
In 2014 the major players of global adland might be characterised as dogs that didn't bark.
Dec 23, 2014
Stephen Foster: The future's online but Rupert Murdoch shows print isn't dead as Times Newspapers turn a profit
The digital age is supposed to bring about the death of newspapers but the print format is not ready to die out yet.
Dec 09, 2014
Stephen Foster: Sainsbury's Christmas Advert Helps Ad Agencies Ditch 'Commercial Dinosaur' Tag
Ad agencies are no longer commercial dinosaurs and have the magic of Christmas to thank for a turn in fortunes.
Nov 24, 2014
Stephen Foster: Forget 'Demon Eyes', David Cameron Will Be Keen to Get His Own 'Labour Isn't Working' Advert
With the general election only months away now, the political parties will be working on ad campaigns to slay their challengers.
Oct 28, 2014
Stephen Foster: WPP Boss Sir Martin Sorrell Has Never Written an Advert in His Life
It is not just Mad Men's Don Draper who can influence advertising, just ask Mary Wells and Sir Martin Sorrell.
Oct 15, 2014
