Sydney Sweeney Reportedly Not Interested in Putting a Label on Her Romance With Scooter Braun: Is She After His Connections?

Sydney Sweeney is reportedly refusing to label her romance with music mogul Scooter Braun, opting instead to keep it 'low-pressure'.

Claims emerged this week that the Euphoria actress, 28, is not looking to settle down despite being spotted on a string of high-profile dates with the 44-year-old executive. The report follows months of intense speculation regarding the pair, who were first linked in the summer of 2025 following a high-society wedding in Venice.

Insiders suggest that Sweeney remains hesitant to enter a serious partnership following her split from former fiancé Jonathan Davino in March 2025.

While the couple are said to be 'going strong' and was recently seen sharing an intimate lunch in Santa Barbara, the actress is reportedly prioritising her business ventures over romantic milestones. The news comes as Sweeney navigates a wave of public scrutiny involving her career choices and her newly launched intimate apparel line, SYRN.

Sydney Sweeney Reportedly Not Interested in Putting a Label on Her Romance With Scooter Braun

Us Weekly reported on 19 February that Sweeney and Braun are 'still going strong,' but that the relationship remains low-key. 'It's a very casual, laid-back relationship,' the publication quoted an insider as saying, adding: 'Sydney is not looking to settle down right now.'​

The same source told Us Weekly that Sweeney has been 'hesitant to get into another serious relationship' but is enjoying spending time with Braun. The report described the arrangement as 'low-pressure for both of them' and said they were 'still not labelling it.'

Neither Sweeney nor Braun has commented publicly on the report, and no representative statements were included in the article. The pair have been the subject of dating rumours since 2025, though details of their relationship have largely been reported through anonymous sources rather than on-the-record comments.​

Sweeney, 28, has previously addressed the wider reality of dating in the spotlight without naming Braun. In an interview with Cosmopolitan published on 28 January, she said: 'I understand that I'm a public person, but I'm still in my 20s.

I'm still figuring out love, and it's hard to do that with millions of people who have their own opinions of what that looks like.'

In the same interview, Sweeney said she had been in a long-term relationship and had kept it private, adding: 'I think it's important to have some things for myself.'

She also described the way everyday interactions can be recast as romance, saying: 'I wake up and I find out I'm dating a different guy anytime I stand in a room where there's a single man.'

Sydney Sweeney Reportedly Not Interested in Putting a Label on Public Sightings Continue

Interest in the pair has intensified after footage emerged of Sweeney and Braun karaoke-ing in California, with outlets reporting that the pair were seen singing and dancing on a night out. Reality Tea, citing TMZ, said a video showed them performing ABBA's 'Gimme! Gimme! Gimme!' together.

Us Weekly's latest report framed the relationship as a positive change of pace for the actress, with the insider saying it 'has been a different relationship for Sydney.' The source added that Braun has offered 'new perspectives,' particularly 'regarding business,' and suggested both were surprised by how the connection developed.​

Sweeney has remained a high-profile figure in entertainment and brand marketing, and her Cosmopolitan interview focused heavily on her new lingerie line, SYRN. The article presented Sweeney as pursuing greater control over her public image and business decisions while acknowledging the intensity of online attention surrounding her.

Us Weekly also noted Sweeney's recent professional momentum and said she is 'still navigating this era' amid public reaction to recent headlines, according to the insider. The report added that she has been in a 'better headspace' recently after a difficult period, though it did not specify what incidents the source was referring to.​

Braun, 44, is best known as a music executive and manager, and has represented major artists over the past decade, though his current professional portfolio was not detailed in the Us Weekly report.

The publication did not suggest that Sweeney was seeking any particular business advantage; it attributed the idea that Braun would broaden her network to the unnamed source's description of 'new people and perspectives.'