Apple has unveiled the iPhone 6, iPhone 6 Plus and Apple Watch. Once upon a time the company was a trend setter, helmed by a charismatic genius who said things like "we're here to put a dent in the universe - otherwise why else even bother?"

The Cupertino-based company's latest product launch, however, has signalled a lack of innovation and has led some analysts to suggest the company is focussing too much on short-term profit and not enough on building the next iPhone or iPad.