A survey indicated that a majority of shoppers would visit the discount chains in the weeks leading up to 25 December.
The exclusive three-day promotion will end at midnight on 29 November.
In 2014, the UK imported 2,600 tonnes of lobster from around the world, an increase of almost 37% from 2009.
Interactive graphic shows how Aldi and Lidl are taking over the market.
Amazon Pantry will initially deliver a range of 4,000 everyday non-perishable items to its customers.
Despite the early England exit, the UK hosting the RWC helped retail sales in September.
Business rate bills, apprenticeship levy and the living wage have a disproportionate impact on retailers, Lewis said.
The initiative will be implemented in the supermarket chains 500 stores, in 2016.
Move will benefit 5,000 workers at the German firm and pressure Tesco, Asda, Sainsbury's and Morrisons.
The company is disposing of store sites in London, Bath and south east.
British retail giant more than halved its profit to £354m in first six months.
Supermarket says profit in UK and Ireland were down more than 69% to £166m.
In July, George Osborne announced a minimum 'living' wage of £7.20 hourly by 2016 and £9 by 2020.
Only two of the 11 stores up for closure are known as employees are kept in the dark.
Retailer's pre-tax profit down more than 47% to £126m and like-for-like sales dipped 2.7%
Asda is battling Sainsbury's for the runner-up position behind Tesco.
Milk farmers are demanding a fair price for milk
German budget retailers Lidl and Aldi gained the most in market share and reported higher sales.
Supermarket showed it was suffering from food deflation in its full year results
Morrisons has been the worst performer of the big four supermarkets recently.
Warm weather and favourable consumer prices caused a 4.7% jump in sales volume.
Marks & Spencer has seen its food business flourish over the past few years
New team, led by chief executive Dave 'Drastic' Lewis, promise swift turnaround.
New chief executive David Potts continues his company-wide shake-up.
Discount supermarkets have become markedly more popular in the UK in the past few years.
Lloyds Bank survey finds living near a supermarket adds to property value – unless it's a Lidl or Aldi
Potts has wasted no time making an impression at the embattled supermarket.
M&S blamed unseasonal weather for disappointing clothes sales.
With Sainsbury's trading at its lowest value since 2003, speculation about another bid from QIA is inevitable.
Aldi and Lidl were the real winners of the recession