There will be a special level of hell for the people who brought the world Gangnam Style and What Does The Fox Say, and they will be joined by the makers of a new music video set to annoy us all for weeks to come.
Chinese singer Wang Rong's music video for new single Chick Chick was posted back in October but has recently exploded in popularity, racking up over 5 million hits on YouTube and going viral online.
Animated chickens, women dressed as chickens, scantily clad men in farmyard animal masks – all of them dancing. Bizarre doesn't quite do the video justice and it really needs to be seen to be believed.
You can watch the video below...
The lyrics have yet to be translated but considering the song is mostly made up with chicken squarks there probably isn't much point.
For what it's worth, here's the video's YouTube description translated into nonsensical English.
Gangnam Style, from South Korean K-Pop star Psy took the world by storm in 2012. It has to date been watched well over 2 billion times and is by far the most watched video on YouTube, beating second place by close to a factor of two.
What Does The Fox Say? By Ylvis was last year's viral hit, and has since racked up over 460 million views.