Sony's limited edition 20th Anniversary PlayStation 4 consoles were already selling for hundreds of pounds, and now the most sought after of the 12,300 units made has sold for over £85,000.
Each console was individually numbered and over the weekend Sony put the console bearing serial number 00001 up for auction on Yahoo Auctions in Japan, with the winning bid securing the console for ¥15,135,000 (£85,521).
"We appreciate all who participated in the auction and are surprised at the highest bid price, which was higher than our expectations," said a Sony spokesperson to The Wall Street Journal, who also confirmed that the money – plus a matching gift from the company – would be going to charity Save The Children.
1,585 bids were made for the console, starting from ¥1.
In December Sony sold their limited run of anniversary consoles, which match the colour scheme of Sony's original PlayStation, in a variety of ways. In the UK gamers could purchase a console either by going to a pop-up shop in London or by following a set of instructions online.
The console was sold at the console's usual retail price of £399, but quickly found its way onto eBay where bids shot up to hundreds of pounds.