Arsenal and Tottenham hopes of luring long-term target Alvaro Morata from the Santiago Bernabeu this summer have suffered a massive setback after the Real Madrid striker reportedly agreed personal terms to join Juventus.

The striker is unhappy with his situation at Real Madrid and a number of big European clubs are trying to take advantage of his exile at the Santiago Bernabeu to secure his services.

The 21-year-old wanted to move to the Emirates Stadium on loan during the January transfer window but Real Madrid manager Carlo Ancelotti then blocked the deal as he refused to part ways with any players in the middle of the season without having a replacement.

Recent reports claimed that Arsenal manager Wenger was set to renew his efforts in signing Morata while Tottenham have also set their eyes in him to replace his compatriot Roberto Soldado.

However, according to Spanish newspaper AS Morata has decided to snub the Premier League giants to move instead to Juventus.

AS claim that the Spaniard has already agreed personal terms to join the Serie A giants – but an agreement between both clubs are yet to be discussed.

According to the Spanish report, Real Madrid and Juventus officials will discuss the deal – during a veterans game between the two clubs that will take place at the Juventus stadium.

Real are likely to sell him for just €15m but Juventus are not willing to accept their demands to include a buy-back clause which could be activated within two years.

Even though Morata has only started three La Liga games this season he has managed to score eight goals.

Recently Juventus boss Antonio Conte expressed his admiration for his scoring feat, hinting at a summer move to secure his services.

"I can say with certainty that he has the potential to become a world-class attacker. However, he is a Real Madrid player at this point."