Emily Ratajkowski proved she is the best face and body in the business to model her swimwear line, wowing in a series of shots for the new company named Inamorata.
The mid-priced range of swimwear features beautiful designs including a strapless high-rise leopard print one-piece, a ruffle style bikini and grey polka dot halterneck bikini and cut out swimsuit.
Ratajkowski, 26, sizzles in the modelling shots for her own campaign, with many pictures taken outdoors in flattering natural light.
The model – who shot to fame after her 2013 cameo in Robin Thicke's controversial Blurred Lines music video – shared a series of seductive photos from the shoot to her 15.5m Instagram followers.
The snaps have no doubt brought her new swimwear line to the public's attention, with one shot showing her cavorting in the back of a car wearing a leopard print two piece, while another shows her suggestively posing on a sofa.
Showcasing a pair of skimpy polka dot bikini bottoms, Ratajkowski is pictured topless with a towel on her head.
Fans have gone crazy about the new line, with many expressing their opinions in the comments section of the Instagram posts.
One person said: "this new swim range is exquisite", while another said: "I love that the swimsuits are all named by streets and a neighborhood that I love next too. I didn't realize you were from the area?"
A third added: "So seductive!".
The Inamorata swimwear line is a luxury swimwear line, with one-pieces retailing for $160 (£120.82).
Ratajkowski has delved into designing for the first time with the new line, and offered Vogue her reasons for creating the swimwear range.
She said: "I grew up in San Diego and I basically wore a bathing suit every day on the beach.
"When I was 16, sometimes I would literally wake up, not put on any clothes, and I'd put on a bathing suit and get coffees and burritos for the day."
She claimed that highlighting a woman's waist was a main priority in creating the pieces, adding: "My waist, and for women in general, that is the thing that you want to accentuate the most, and sometimes it can be really hard.
"In a one-piece, there is nothing that is cinching your waist, so it was important to have something that was flattering in that way."