Half Kardashian sisters Kendall and Kylie Jenner now have their very own mobile game. Glu Mobile, the popular celebrity game developer, has designed a game titled Kendall & Kylie, which went on to top Apple's app store soon after its debut.
Glu had also developed the previously popular Kim Kardashian: Hollywood game, which was released in 2014. The latest game has already received four-star ratings since its launch on 17 February.
"There does seem to be a unique affinity for fans of the Kardashian-Jenners to like narrative role-playing games. I think it could do anywhere from half or double to what Kim achieved," said Niccolo de Masi, Glu CEO and president in an interview at the DICE Summit.
Glu's estimate for the Kendall & Kylie game's success seems to be based primarily on intricacies of the Kardashian family history and their propensity to attract massive interest from the general public. Kim Kardashian: Hollywood has made over $100m in the first five quarters since its launch and has been downloaded over 42 million times, worldwide, According to GamesBeat.
What the game is all about?
The game allows players to interact with animated versions of Kendall and Kylie and work with them to "realise their creative and career aspirations". The game has various "advanced character customisations" that can be purchased in-app. Upgrades and game content can be shared to increase followers.
Glu has launched the Kendall & Kylie game for iOS and Android users. The San Francisco-based firm is currently developing a game on Taylor Swift, which will be launched later this year.