Apple has long held out against the trend of increasing screen sizes in smartphones, obstinately sticking to the belief that small is beautiful.

The overwhelming tide of public opinion however has finally seen the iPhone maker give in - and in a big way.

It has launched the 4.7in iPhone 6, which is a significant increase over the 4in screen on the iPhone 5S, but it has really broken out with the iPhone 6 Plus, which - with a 5.5in screen - is firmly in the phablet category.

But has Apple gone too far, is the iPhone 6 Plus just too big?