Kanye West will reveal his Yeezy Season 3 collection as well as release his long-awaited seventh album on 11 February. The All Day rapper is set to debut his latest clothing line during New York Fashion Week at Madison Square Garden, where guests will be treated to his album T.L.O.P. in full.
It is not known if West will perform tracks during the launch himself, but the hip-hop star has enlisted visual artist Vanessa Beecroft, a regular guest at the rapper's fashion shows, to create a no-doubt eye-catching display.
Sharing the inspiration for his new collection, West told TMZ: "Just people. Just wanted to keep making like dope, soulful product for people. Try to get the prices better. Make fresher shoes and just be expressive as an artist, period."
The show will certainly be a major production, with West has reportedly hiring 1,200 extras to participate. A listing on casting website OnSite Productions read: "Yeezy Season 3 is launching a casting for up to 1,200 paid extras to participate in the exclusive Yeezy Season 3 fashion show and premiere of Kanye West's upcoming album at Madison Square Garden on 11 February. Extras will be among the first in the world to hear the new album and meals will be provided."
As the models strut down the runway, the rapper's seventh studio album will play around the arena with tracks including Real Friends and No More Parties In L.A. featuring Kendrick Lamar. After several title changes – the record was previously called So Help Me God, Swish and Waves on separate occasions – West announced the album's name as T.L.O.P., but did not reveal what the acronym stands for.
Live in cinemas
Although it is being hosted in New York, fans across the world will be able to watch the fashion show live in cinemas. In the UK, Cineworld is showing the event at several of its cinemas, including the O2 in Greenwich, Wandsworth and in Wembley in London. The 90-minute show starts at 9.15pm GMT and tickets are available to buy on Cineworld's website. Adult tickets are £18.10, and £16.35 for Cineworld members.