Liver King
Liver King, famed fitness star, was detained over threats; his true net worth and personal life remain subjects of public intrigue.

Brian Johnson, widely recognised by his online alias Liver King, was recently arrested in Austin over allegations of terroristic threats and has added a dramatic twist to his already complex reputation.

The story of Brian Johnson is filled with shocking turns—from soaring fame to legal trouble—and questions about his true wealth remain unanswered.

As an American fitness social media influencer and entrepreneur, he advocates for what he describes as an 'ancestral lifestyle,' emphasising the importance of returning to primal living habits. His regimen involves consuming substantial quantities of raw, unprocessed organs and meat, with a particular focus on liver as a dietary staple. Through his online presence, he promotes these practices as a means to achieve optimal health and vitality.

How Rich Is Liver King? A Closer Look at His Net Worth

In 2023, he claimed his net worth was around £250 million (Approximately $330 million). But financial experts and research suggest his actual liquid assets are much lower, closer to £12 million (about $15.8 million).

Most of Johnson's income comes from his investments. He owns four supplement brands, each earning over £1 million annually in revenue (roughly $1.3 million). His flagship brand, the Ancestral Lifestyle, is a significant source of income, with sales on his website generating an estimated £2.2 million to £2.9 million per year (around $3 million to $3.8 million). Sales through Amazon further boost this figure, pushing total revenue from his products to over £24 million (roughly $31.7 million).

Profit margins suggest Johnson earns about £2.2 million to £3 million annually from his main supplement business, with his 50% stake translating into roughly £1 million (around $1.3 million). Aside from supplements, he owns properties in Austin, Texas, worth an estimated £3 million to £4 million (approximately $4 million to $5.3 million). These include a mansion and Liver Ranch, valued at about £1 million (around $1.3 million).

While Johnson's assets seem sizeable, they fall far short of the £250 million figure he publicly touted. His actual net worth, factoring in investments and properties, appears closer to the £12 million mark.

Netflix's 'Untold' Documentary: What It Reveals About The Liver King

Netflix's documentary, Untold: The Liver King, explores how Johnson transformed from a fitness influencer into a cultural phenomenon. The programme focuses less on his raw-meat diet and more on how he built his persona and the costs involved.

The film features scenes that have surprised viewers, including Johnson's wife, Barbara, describing how their son had not known what pain medication was until after breaking his leg. Another poignant moment shows the family killing a bull together and eating raw meat, emphasising their primal lifestyle. The documentary aims to probe what it takes to craft a myth around oneself and the impact on personal relationships.

The Recent Controversies: From Challenge to Arrest

Johnson's social media activity has been unpredictable lately. After the release of Untold, he made headlines by publicly challenging Joe Rogan to a fight. Dressed in a wolf-head hat and brandishing what appeared to be gold-plated guns, Johnson declared he was calling out Rogan because the podcast host had spoken negatively about him.

He offered to fight for £800,000 (Approximately $1 million), with the winner donating the prize to charity.

Recently, the Austin Police Department detained an individual by the name of Brian Johnson, according to records from Travis County Jail. He is charged with a single offence of Terroristic Threat, a Class B Misdemeanor. Confirmation from sources indicates that the individual in the jail log is indeed the online personality. The police have not yet disclosed details regarding the recipient of the alleged threat. A recent video shows Johnson, dressed in a burgundy hoodie and trousers, being escorted into a police vehicle in handcuffs. No legal representative details for Johnson are currently available.