Miitomo Question
A screenshot from the Miitomo app. Screenshot

Nintendo has announced that its Miitomo social networking mobile app and new My Nintendo loyalty service will launch on Thursday, 31 March. The news follows the launch of the app in Japan last week and marks the first major milestone in a very important year for the Kyoto firm.

The free-to-play app will launch in the UK, Ireland, France, Belgium, Germany, Austria, Luxembourg, Spain, Italy, Netherlands, Russia, Australia, New Zealand, Japan, the United States and Canada. The My Nintendo service will launch in all of the above as well as Japan, Australia, South Africa, Brazil, Mexico and more.

A Nintendo press release describes the app as so:

Here's how Nintendo describes the My Nintendo service:

Miitomo and My Nintendo are the first products of Nintendo's partnership with mobile developer DeNA. The former is the first of five apps, including games, which Nintendo plans to launch this year.

Users are still able to pre-register for Miitomo here before 31 March to receive an email when the app is available to download.

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