Olivia Attwood
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Olivia Attwood is set to return to screens in a bold new format that blends dating drama with culinary chaos. The former Love Island star will host an original ITV2 series that combines romance, blindfolds and frying pans in what the network is calling one of its most daring unscripted formats yet.

ITV confirmed the news earlier this week, revealing that the show will premiere later in 2025 and stream exclusively on ITVX. Filming begins this summer, with Attwood guiding a cast of single contestants through a series of sensory-deprived cooking challenges. Set in a purpose-built house and kitchen studio, sparks are expected to fly both romantically and gastronomically.

'Online dating is all about chemistry,' Attwood said, 'but this takes that to a whole new level.'

Dating Meets Dinner... Blindfolded

Described by ITV as a 'spicy' new reality experiment, the show pairs up singles to cook meals while blindfolded and relying only on each other's voices. At the end of each episode, the pair must decide whether to 'taste or toss' their budding connection.

The format plays on the unpredictability of romance and the high-pressure environment of a shared kitchen. According to ITV, the result is a high-energy, unscripted series where instinct matters more than looks and chaos is part of the charm.

From Reality Star to Prime-Time Host

Attwood first found fame in 2017 on Love Island, but she has since built an impressive portfolio in British television. Her previous projects include Olivia Attwood: Getting Filthy Rich, a candid ITV documentary exploring the adult content industry and platforms such as OnlyFans.

Now married to footballer Bradley Dack, Attwood continues to develop her brand as a presenter, influencer and documentary host. Speaking about her latest role, she said: 'It's chaotic, unexpected and fun. I love that it's about connection and instinct, not just who looks the best on paper.'

ITV Bets Big on Personality and Play

Although no exact release date has been announced, ITV has confirmed the show will air in late 2025. The network hopes to shake up the dating show genre by merging tactile interaction with emotional honesty while appealing to younger audiences looking for fresh, relatable formats.

By combining sensory challenges with real-time conversation, the series veers away from glossy, over-produced dating shows and leans into raw connection. ITV says the format was developed with social media-savvy viewers in mind, those who are tired of filters and ready for something more off the cuff.

A Big Vote of Confidence in Olivia

ITV2 has made no secret of its commitment to personality-led reality formats, and this new series reinforces that strategy. The project is produced by Lifted Entertainment, part of ITV Studios, which described Attwood as the ideal host for a show that is 'fresh, funny and a bit wild' (source).

Giving Attwood the reins signals ITV's confidence in her evolution from contestant to commanding presence. The move is seen by many as a natural next step in her career and a timely addition to ITV2's growing slate of irreverent, youth-driven content.

Early Reactions Are Sizzling

While the show has yet to air, social media has already lit up with excitement. Fans familiar with Attwood's sharp humour and no-nonsense charm say the concept feels like a perfect fit. Industry insiders also note the show reflects ITV's push towards more experimental, personality-centric formats.

As viewers wait for the official release, one thing is clear: Attwood's journey from villa to kitchen is heating up, and ITV2 is banking on her to serve up something unforgettable.