Pizza Hut's latest marketing gimmick is actually pretty cool – a pizza box that transforms into a set of working, wireless DJ turntables. The pizza chain is giving away just five of the limited-edition boxes across its 350 UK restaurants.
The boxes were created using conductive ink by printed electronics firm Nolaia. The decks come complete with a pair of touch-sensitive turntables, fully-functional crossfader, pitch and volume controls as well as sync, cue and play buttons.
The battery-powered Pizza box can be synced to a smartphone or computer via Blueooth and works with any MIDI-compatible DJ software, including Serato DJ.
The decks were put to the test in a video featuring Rinse FM's DJ Vectra, and seemed to perform pretty well. But just how well they will work after holding a deep crust Meat Feast pizza is unclear.
Pizza Hut is the latest fast food chain to join the growing trend of turning takeaway boxes into something more enduring than a greasy food container, following KFC's smartphone-charging Watt a Box and McDonald's' virtual reality Happy Goggles. What a time to be alive.
Pizza Hut UK said it would announce details of where the boxes will be available via its Twitter feed.