Singapore is the first market in Southeast Asia to get Samsung's flagship mobile payment service, Samsung Pay, which allows users to make purchases at any place where credit and debit cards are accepted.
Samsung will also offer a beta usage trial to test the service before it is officially rolled out in the second quarter of 2016. The service would be available on Galaxy Note 5, S6 Edge, S7, S7 Edge upon its launch in Singapore. So far, Samsung's payment service is available for South Korea, US and China.
Samsung Pay will work with major payment networks in the country such as American Express, MasterCard and Visa and major banks such as DBS/POSB, OCBC Bank and Standard Chartered.
"We are extremely excited that Singapore is the first market in Southeast Asia to roll out Samsung Pay. Singapore's connectivity and openness are ideal conditions for our new mobile service to thrive, together with the interest and readiness of consumers here in adopting this new method of payment," said Injong Rhee, executive vice president and head of R&D, software and services of Mobile Communications Business, Samsung.
"Samsung Pay is an example of how Samsung is always striving to introduce new technologies that help to enhance and improve the quality of lives of consumers, especially as Singapore moves towards becoming a Smart Nation. Our goal has always been to drive and lead innovation that matters, and we are happy to extend this into the mobile commerce space," added Rhee.
The South Korean tech major is working on adding more retail and merchant partners for the wider availability of its mobile payment system. Consumers would soon be able to utilise Samsung Pay at merchant categories such as supermarket and convenience stores, departmental stores, healthcare and beauty outlets, food and beverage outlets, fashion and lifestyle outlets, as well as electronics stores.
According to a study on user interest in Samsung Pay, commissioned by Samsung in February, about 71% of 400 Samsung users surveyed responded by saying they would be interested in the payment service when it becomes available.
Samsung's easy-to-use mobile payment
To make payments through Samsung Pay, swipe up on your Galaxy smartphone to bring up the credit or debit card, then scan fingerprint and make the payment.
Samsung payment service uses three levels of security to enable payment such as fingerprint authentication, tokenization and Samsung Knox. The transaction uses an encrypted digital token that replaces user's personal payment information and you need fingerprint or PIN to authorise payment.