This is the future of iPhone, kids. What you're looking at is the adapter you'll need if you want to listen to music on wired headphones while charging your iPhone 7 or 7 Plus. The $40 (£30, €35) dongle has been created by Belkin and is currently the only viable solution to the latest Apple-induced headache.
Apple's "courageous" (its words, not ours) decision to kill off the headphone jack is the company's solution to a problem that was never really there to begin with.
By the company's reasoning, ditching the traditional 3.5mm socket will allow us all to move on to newer, better things: namely Bluetooth headsets like Apple's new £159 AirPods.
But for those not ready to cut the cord, Belkin has its Lightning Audio + Charge RockStar adapter, which it has created in collaboration with Apple.
The adapter plugs into the iPhone 7's Lightning port and then lets you connect both a charging cable and Lightning-connected headphones.
This means if you're using headphones with a traditional 3.5mm jack, you'll first need to plug these into Apple's official Lightning to 3.5mm adapter, then plug this adapter into the Belkin adapter.
Sure, it's a solution, but perhaps not the one everyone is looking for from the sleek new iPhone.
The adapter supports up to 48 kHz, 24-bit audio output as well as remote control and microphone for Lightning-compatible headphones. It's compatible with the iPhone 7 and 7 Plus as well as any other Lightning-compatible devices running iOS 10.
The adapter goes on sale on 10 October through Belkin.com and in Apple Stores.