Tim Cook

Apple has missed the boat with video and may need to splash the cash in order to get back in the game.

After unveiling its Surface Studio, Microsoft is back in the game.

Leaked email between Apple exec and John Podesta reveals iPhone maker's data sharing.

Email reveals other potential candidates included Starbucks CEO Howard Schultz and Senator Elizabeth Warren.

Apple's latest hire comes amid criticism that the company is still playing catch-up in the AI race.

Apple boss yet again praises how augmented reality can blur real and virtual worlds.

Cook said that AR could eventually overtake VR since it is more social and less confining.

Sergei Skorobogatov beat the FBI, who attempted to force Apple to access phone of San Bernadino terrorist.

Cook raves over virtual and augmented reality technologies in new interview.

Corden gave the Apple boss a pep-talk ahead of the announcement, encouraging him to make apple jokes.

IBTimes UK brings you the biggest news from the Apple 7 September event 2016.

Demand for tax on 60% of profits could threaten future investment across the continent.

The most diva of divas also contacted Tim Cook about Siri mispronouncing her name.

Cook spoke about Steve Jobs, the firm's dependency on the iPhone and the challenges of being in charge.

Survey reveals less than 10% of Apple owners would upgrade if it didn't sport a new look.

Secretive project switches to focus on autonomous software development with hiring of QNX founder.

'We are high on AR in the long run,' Cook said in an earnings call with financial analysts.

It was mixed news as the tech giant reported a second straight quarter of declining iPhone sales.

Maps centre in Hyderabad to create 4,000 jobs.

India is expected to urge Apple bosses to invest in smartphone and computer manufacturing facilities.

Tim Cook says investment will help Apple learn more about Chinese market.

Everything we know so far about Project Titan and the much-rumoured electric Apple iCar.

Apple to turn to India with first official store set to open soon.

Apple walks away from BMW and Daimler talks after disagreements over Project Titan car development.

Design rumours for Apple's iPhone 7S could result in either a handset of cracked glass or premium class.

Top 10 Apple product announcements include Lisa, Mac, iMac, iPhone, iPad and MacBook Air.

Leonardo Fabbretti appealed to Apple and said: "Don't deny me the memories of my son".

Over 80 tech giants demand the overturning of controversial transgender law in an open letter.

Don't bother double-clicking home button on iPad or iPhone as closing multitasking apps is pointless.

Parody video promotes the 'ingenuity of dirty humour', Apple style.