Juventus\' Sebastian Giovinco (C) is a January transfer target for Premier League side Tottenham Hotspur. Reuters

Tottenham are reportedly targeting a move for Juventus forward Sebastian Giovinco during the ongoing January transfer window.

According to Tutto Mercato Web, the Italian international, who is on the final-year of his contract has rejected a new offer from the Serie A champions and is keen to leave the club.

Juventus are reluctant to let him go, but will sanction his sale as they would rather cash in on him in January than see him leave on a free in the summer.

Mauricio Pochettino is keen to bring the forward to White Hart Lane and it is believed that the club have sounded out his representatives regarding a move this month.

Apart from Spurs, arch Premier League rivals Arsenal have also been linked with a move for the Italy forward. Arsene Wenger is a big admirer of the player, as he has the ability to play in any of the forward positions or as an attacking midfielder, making him a valuable asset to any team.

The Gunners have only recently loaned out Lukas Podolski to Inter Milan and reports suggest that strikers Yaya Sanogo and Joel Campbell could also leave the club on a temporary basis during the ongoing transfer window.

If that was to happen, Arsenal will be left with just Olivier Giroud and Danny Welbeck as the recognised strikers in the team.

On the other hand, Tottenham are also struggling in the offensive department as strikers Roberto Soldado and Emmanuel Adebayor are struggling to find the back of the net on a consistent basis, leaving the entire goal scoring burden on young Harry Kane's shoulders.

Giovinco is believed to be looking for a team, where he can play an important role and will be a permanent fixture in the starting XI.