With more than eight million subscribers, it is no surprise that YouTube vlogger Zoella has broken records with her new beauty range.
The 25 year old, real name Zoe Sugg, launched the Tutti Fruity collection via Superdrug.com at midnight on 6 June, with thousands of her young fans flooding the website.
According to Glamour, many of the products sold out overnight and the website received twice as many visitors as usual. An estimated 25% of customers instantly clicked on the Zoella section.
The website also claims that the Let's Spritz Body Spray has proved to be the most popular product so far.
Watch Zoella announce the Tutti Fruity range:
Other products include the Candy Cream Softening Body Lotion and Fresh Fizz Bath Bombs, both of which retail for £5 ($7), and the Scrubbing Me Softly Body Scrub, selling for £7.
Due to popular demand, the retailer is offering a bundle deal of all the products together for £35, saving the customer £2.50.
After encouraging her fans not to bunk off school to buy the range in store, Zoella tweeted:
The online sensation enjoyed similar success with her first beauty range, Zoella Beauty, which also sold out within 24 hours of its launch in September 2014.
With the new beauty collection out, Zoella's doting subscribers are now awaiting the release of her second novel, Girl Online 2, which is expected on 22 October 2015.
After the storm of controversy the vlogger received when it was revealed she used a ghostwriter for the first book, the lifestyle guru confirmed she was writing the sequel herself.
Zoella and her boyfriend, fellow YouTuber Alfie Deyes aka PointlessBlog, will also debut their first ever waxwork figures at London's Madame Tussauds later in 2015.