The Indonesian version of The X Factor's second season has amassed over 6 million public votes, as audiences were able to vote through a simple Google search.
FremantleMedia, who produces American Idol in the US, introduced the Google Search voting platform in 2014. The same technology was used in X Factor Indonesia, making it the second TV show in the world to allow its audience to use social media to record votes, after American Idol.
Audiences who watched The X Factor live shows were able to vote for their favourite performer directly on the Google search homepage.
FremantleMedia said introducing Google's voting system increased the number of votes from 700,000 votes to a peak exceeding six million after the most recent show. In addition, the partnership with Google increased interactivity through mobile and tablet devices and resulted in a steady increase in voting numbers week on week.
"The Google voting platform has proved to be incredibly popular with viewers of The X Factor," commented, head of brand partnership at Fremantle Media Indonesia Ferry Firdaus.
"This innovative new voting platform is a landmark first in Indonesia and its introduction enables fans of the show to further connect to the series as well as offering a way to get closer to the action."
James Rothwell, head of social marketing, Google Asia Pacific added, "We are incredibly excited to bring the Google Search voting platform to Asia, and have been delighted by the results and feedback we have seen so far. The X Factor Indonesia was a natural partner to launch with, and we hope that voters will continue to turn to Google to keep their favourite contestants in the show."